MALI  RESTUARANT

Rebrand Mali, a beachfront restaurant named after the jasmine flower, into a modern, memorable hospitality brand.

This project covers the full visual system, logo, and jasmine ligature, coastal color palette, typography, iconography, menus, signage, uniforms, packaging, website, and social assets, to express Mali’s relaxed “shore meets spice” personality.

The objective is a cohesive, visually compelling identity that elevates curb appeal, guides guest experience, and differentiates Mali among coastal dining competitors, ensuring strong recall and readiness for marketing campaigns and partnerships.